1. Assumptions and expectations
Apple, the famously secretive consumer electronics giant, said this week it had acquired self-driving startup Drive.AI, whose human-robot interaction systems and deep-learning approach earned it an outsize reputation in the autonomous constellation.
The days of going-it-alone are behind us.
- Like many struggling to reconcile real-world deployment challenges (it turns out, engineering self-driving cars is a lot harder than marketers promised) with stratospheric expectations, Drive.AI had come into hard times recently. According to reports, it filed paperwork ahead of the Apple announcement that it intended to dissolve and lay off its entire workforce.
- Previously, the company had a variety of splashy pilots under its belt, including a recent test in Texas in which human contingency drivers had been removed from some vehicles.